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Nail salons and nail bars

Websites for nail salons and nail bars

Nail clients choose with their eyes, then check the price and an open appointment. Your site needs a gallery, a readable menu and a quick way to book or walk in.

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How nail clients choose

Nail clients buy what they can see. Most arrive with a photo on their phone, a colour in mind or a set they saw on someone else. The first thing they want from your site is proof that you do that kind of work.

Then comes the menu. Nail menus are long and full of near-identical lines: gel polish on natural nails, BIAB overlay, acrylic full set, infill, soak-off, removal of another salon's work. When those lines are crammed into one image of a printed price board, a client on a phone can't read it, and search engines can't read it at all. Written out as text, grouped sensibly, the same menu answers the price question before the client has to message you.

Many nail salons take walk-ins as well as bookings. That mix needs spelling out: when walk-ins are welcome, which services need a booking because they take longer, and what the wait usually looks like on a Saturday. A client who reads that before leaving home is less likely to turn around at the door.

Nail salons also sell a lot of gift vouchers and group bookings, especially around birthdays, weddings and the end of the year. Both deserve their own page rather than a line in the footer.

A nail menu gets long quickly. This is how we lay it out so a client finds their service and its price in seconds.

The service menu

  • Manicures and pedicures Nail menu

    Classic, gel and spa versions with time and price, hands and feet side by side.

  • Gel, BIAB and acrylics Nail menu

    New sets, infills and removals as separate lines, so nobody is surprised at the counter.

  • Nail art tiers Nail menu

    Starting prices for simple, detailed and custom art, with custom quoted in person.

  • Removals and repairs Nail menu

    Soak-offs, removal of another salon's work and single nail repairs.

Around the menu

  • Gallery of your work Gallery page

    Sorted by style so a client can point at what they want, with photos you own.

  • Walk-ins and hours Home and contact

    When walk-ins are welcome and when to book ahead.

  • Gift vouchers Vouchers page

    How to buy, what they cover and the expiry and terms.

  • Groups and parties Groups page

    Bridal parties and group bookings, with how to enquire.

Services, prices and photos come from your salon. We keep the menu tidy as it changes.

A sample page structure for a nail salon

A nail salon site sells from the gallery and closes from the menu. This is the structure we start from.

  1. Home

    Recent work, the booking button and walk-in hours in the first screen.

  2. Nail menu

    Every service and price on one page, grouped for fast reading.

    • Hands
    • Feet
    • Enhancements
    • Nail art
    • Removals

  3. Gallery

    Your own photos, grouped by style.

    • Gel colour
    • BIAB
    • French and ombre
    • Art

  4. Gift vouchers

    Buying, using and the voucher terms.

  5. Groups and bridal

    Group sizes you can take and how to enquire.

  6. Policies

    Lateness, deposits, fixes within your repair window and cancellations.

  7. Contact

    Location, parking, hours and the booking tool.

A starting structure, not a fixed template. The pages you actually get follow your own treatment list.

Vouchers, photos and repair promises

General information, not legal advice. Check the rules that apply to your business with the ACCC, your state fair trading office or a qualified adviser.

Gift vouchers

The ACCC says gift cards bought on or after 1 November 2019 must be redeemable for at least 3 years 1 , with some exceptions, and must have no post-purchase fees 1 . The voucher page on your site should state the expiry date and terms your voucher tool actually applies.

Photos of hands and clients

Photos of your work are the heart of a nail salon site. A photo can still identify a client through jewellery, tattoos or a face in the background, and the OAIC says photographs can be personal information 2 . Use photos with the client's written consent, or photos of staff or models who have agreed.

Repairs and fixes

If you offer free fixes within a set number of days, write that period and what it covers on the policies page, and apply it the same way every time. A promise on a website is a promise clients can hold you to.

How the plan fits a nail salon

The planA$249 a month

Setup, onceA$499

Minimum term12 months, then month to month

GST may apply. Sold to businesses only.

Your site goes live within 14 days of receiving your content. New gallery photos, a seasonal colour range or a price change fit within your 5 monthly edits.

See the full pricing, everything listed in what's included, and three sample salon designs built for fictional businesses.

Questions from nail salons

More answers about the plan are on the FAQ page.

We take walk-ins. Do we still need online booking on the site?

Longer services like a full set or BIAB are hard to fit in as a walk-in, so many clients will still want to book ahead. The site can show both: a booking button for appointments and a clear note on walk-in hours, so nobody turns up at a time you are fully booked.

Can the nail art gallery pull straight from our Instagram?

We prefer a gallery on the site that you control, updated through your monthly edits, because an embedded feed can break or slow the page when the platform changes. If you really want a feed, we'll talk it through on the call. Either way, only photos of your own work, and of clients' hands only with their consent.

How do we price nail art when every set is different?

A common approach is a base price for each service and a clear range or tier for art, such as simple, detailed and custom, with custom work quoted in person. We lay out whatever structure you use so clients can see a starting point before they book.

Can we sell gift vouchers through the website?

We can link to the voucher tool in your booking system, and put the voucher terms on the site. Under the ACCC's gift card rules, most vouchers must stay redeemable for at least 3 years, so check your terms match before they go live.

Talk to us about your nail salon website

One plan: A$249 a month and A$499 setup, GST may apply, 12-month minimum term. Book a call and ask anything.

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