Skin clinics and facialists
Websites for skin clinics and facialists
Skin clients read before they book. Your site needs to explain concerns, consultations and treatment plans in plain words, and keep to the advertising rules.
How skin clients choose a clinic
A client booking a skin treatment is rarely choosing a service from a list. They start with a problem they can see in the mirror, then look for a clinic that seems to understand it.
That means they read. They open a page about pigmentation or congestion, look at what the first consultation involves, check whether the clinic sells a series of treatments or a single visit, and try to judge whether the therapist knows more than they do. A treatment menu with names and prices is still needed, but it is not what wins the first booking.
Many skin clinics also have two kinds of client on the same site. Regulars want to rebook a facial in two taps. New clients want to understand the clinic before they commit to a consultation. A good structure serves both: a booking button on every page for the regulars, and concern pages and a clear consultation page for everyone else.
Some clinics offer treatments done by registered health practitioners alongside beauty therapy. When that is the case, the words on the site need more care than a nail bar's, which is covered below.
A sample page structure for a skin clinic
Skin clinic sites work best when a client can arrive with a concern and leave with a consultation booked. This is the structure we start from.
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Home
Who the clinic is for, the consultation button and the main concerns you treat.
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Skin concerns
An index page, then one page per concern.
- Acne and congestion
- Pigmentation
- Redness and sensitivity
- Fine lines and texture
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Treatments
The full menu with a page for each treatment family.
- Facials
- Peels
- Skin needling
- LED
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Skin consultations
What happens, how to prepare and how to book.
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Pricing
Every published price in one place, with series and package terms.
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Our team
Therapists and practitioners, with training details you supply.
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Aftercare
Instructions for each treatment, easy to find on a phone.
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Journal or FAQ
Answers to the questions your front desk hears every week.
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Contact and booking
Location, hours, parking and the booking tool.
A starting structure, not a fixed template. The pages you actually get follow your own treatment list.
Rules that shape a skin clinic website
This is a summary of what regulators publish, not legal advice. Check the rules that apply to your business with the regulator or a qualified adviser before your site goes live.
Health advertising
Ahpra says the advertising rules for regulated health services in the National Law apply to anyone who advertises a regulated health service 3 . Where a registered health practitioner advertises higher risk non-surgical cosmetic procedures, the advertising guidelines set strict rules: no edited or enhanced images, no testimonials, and a clear statement that individual results vary 2 .
Injectables
Most cosmetic injectables contain prescription-only substances that cannot be advertised to the public 1 , and stating a price for one is likely to count as an advertisement 1 . If you offer them, the site describes the consultation service, not the product, in wording you have checked.
Client information and photos
Consultation forms often ask about skin conditions and medications. The OAIC treats health information as sensitive information, with a higher level of protection 4 . Client photos are covered too: photographs can be personal information 4 . Get written consent before any client photo is published, and check whether the advertising rules for the treatment allow it at all.
How the plan fits a skin clinic
The planA$249 a month
Setup, onceA$499
Minimum term12 months, then month to month
GST may apply. Sold to businesses only.
Your site goes live within 14 days of receiving your content, and the monthly edits keep a changing facial menu, prices and team details current.
See the full pricing, everything listed in what's included, and three sample salon designs built for fictional businesses.
Questions from skin clinics
More answers about the plan are on the FAQ page.
Should a skin clinic website show treatment prices?
For facials, peels and skin needling, many clinics publish prices or starting prices, and clients appreciate it. Prices for prescription-only cosmetic injectables are different: the TGA says stating a price for one is likely to count as advertising that medicine. If your clinic offers injectables, confirm what you may publish before anything goes on the site.
Can our consultation form ask about skin conditions and medications?
It can, but that is health information, which the privacy rules protect more strictly than a name and phone number. Many clinics keep the website form short and collect the health history inside their booking or client record system at the consultation. Decide that with whoever advises your clinic on privacy; we set the form up the way you choose.
We change our facial menu with the seasons. Is that covered by the monthly edits?
Yes. Swapping treatments, updating a price, adding a new peel or retiring a facial are ordinary content edits, and the plan includes up to 5 a month. A full redesign of the menu section is quoted separately before any work starts.
Can you write our skin concern pages, like acne or pigmentation?
No. Concern pages describe conditions and what your treatments may do for them, which is clinical content that has to come from your team. You supply the text and we lay it out with clear headings, a booking button and links to the matching treatments.
Talk to us about your skin clinic website
One plan: A$249 a month and A$499 setup, GST may apply, 12-month minimum term. Book a call and ask anything.