What's included, item by item

Treatment menu and price list

The page most clients look for first.

Your services grouped the way clients think about them: facials, brows, lashes, nails, waxing, laser. Each line shows the treatment name, how long it takes and the price, with dotted leaders so the eye runs straight across on a phone. "From" prices, patch-test requirements and add-ons sit under the line they belong to, not in a separate note nobody reads.

Prices are typed text, not a photo of your printed menu, so they stay sharp, can be read aloud by a screen reader and can be found by search engines. When you change a price, it is one of your monthly edits.

Pages for your main treatments

For the services people research before they book.

A short menu line is enough for a gel manicure. A skin peel, a lash lift or a course of laser hair removal needs more: what happens in the appointment, how to prepare, aftercare, how many sessions you usually recommend and who it may not suit. Each main treatment gets its own page with that information, written by you and laid out by us, with the Book button at the top and bottom.

A page per treatment also gives Google a clear page to match to a search like "lash lift" plus your suburb. We don't promise rankings, but a page that answers the question is a better start than a single price list.

Your team and their qualifications

Who will be doing the treatment.

Photos and short introductions for the people clients will see, with the qualifications, registrations or licences you want shown. For laser and skin clinics this matters more than for most businesses: cosmetic laser use is licensed in Tasmania, Queensland and Western Australia ⁴ , and clients in those states may look for it.

We publish the details you give us. Checking that a licence or registration is current, and that the way it is described meets the rules for your business, stays with you.

Gallery, with a consent note

Your work, shown with permission.

Nail art, lash sets and brow shapes sell themselves in photos. The gallery shows the images you supply, in a grid that loads quickly on a phone, with a note under it saying photos are shown with the client's consent.

That note has to be true. The OAIC lists photographs can be personal information ⁸ of a person as personal information, so get written consent before a client's face or body appears on your site. If you offer cosmetic procedures, advertising for higher risk non-surgical cosmetic procedures is held to strict rules: no edited or enhanced images, no testimonials, and a clear statement that individual results vary ² . We don't add before-and-after photos unless you confirm you have consent and that they meet the rules that apply to your business.

Photos are of our own clients and appear with their written consent.

Hours, location and getting there

The details people check on the way to you.

Opening hours, your address or the suburbs you visit if you are mobile, parking, which floor you are on, whether there are stairs, and how to find the door. These go in the footer of every page and on a contact page with a link to directions.

Keep them identical to your Google Business Profile. Google says businesses with complete and accurate information are more likely to show up in local results ⁷ , and a site that disagrees with your profile sends clients to a closed door. Our Google Business Profile guide covers the profile side.

Gift vouchers page

For birthdays, Mother's Day and December.

If your booking tool sells gift vouchers, a page explains what they cover and links straight to buying one. The page carries your voucher terms, which need to meet consumer law: the ACCC says gift cards must be redeemable for at least 3 years ⁵ , with some exceptions, and must carry no post-purchase fees ⁵ .